Gallo’s Humor

Ok, I’m not sure the NFL needs an “official wine” but it has one now. If you were going to name the Budweiser of American wine, you might even be able to guess that it’s none other than E & J Gallo, as reported recently in The Drinks Business. 

This doesn’t have anything to do with golf per se, but there are plenty of hall-of-fame golfers who put their names on wine, so now there’s competition for the sporting palate.  

Gallo is enormous, and while no one I know has had a glass of Hearty Burgundy, Spanada, Andre Cold Duck, Thunderbird or Night Train since their last middle school dance, they also sell the Barefoot brand, which apparently is enjoyed by many Americans today. They even sell some theoretically drinkable varietal wines. I once heard this category described as “fighting varietals,” because they fiercely compete on price. And all this time I thought it referred to the beating it gives your head the next morning… 

So get ready for wine commercials (lots of them) during NFL games, and probably the LIV Tour next, where someone undoubtedly will convince Phil Mickelson it’s ’82 Petrus. Click this link-it could happen!