And now a word from Frau

It seems the harder a winery tries to convince you its products are healthier, the more you should avoid it. The offending claims are typically that the wines are pure, clean, low sugar and the like. These are telltale signs that should automatically activate your internal bullshit meter. In the linked article from Alder Yarrow’s outstanding wine blog Vinography, California winemaker Adam Lee rips a new one for a winery called PURE. It’s not different from other unregulated industries like vitamins and supplements where the gullible are mislead. Don’t be one of them and put that bottle of Cameron Diaz clean wine back on the shelf where it belongs. By the way we highly recommend signing up for a free subscription to Alder Yarrow’s weekly email.